One of the most common ways to advertise and market products and services in social media is to use celebrity or consumer endorsements and testimonials. Like other types of advertising, endorsements and testimonials must be truthful and not misleading. In 2009, the FTC released a new version of its Guides Concerning the Use of Endorsements […]

The Do’s and Don’ts of Social Media Advertising

Two basic principles of advertising law apply to all types of advertising in any media: • Advertisers must have a reasonable basis to substantiate the claims they make in their ads.• If an advertiser needs to disclose information to prevent an ad from being misleading, these disclosures must appear in a clear and conspicuous manner. […]

Basic Principles of Advertising